Marketing

Campaign Manager

Pune, Maharashtra   |   Full Time

About  Tradexa Technologies Pvt Ltd:

AI & Blockchain powered distribution network for aggressive entrepreneurs, Tradexa offers a wide range of tools for distributors to manage the distribution network efficiently. Focused on selling more, we keep making informed decisions and reduce the cost of inventory holding, transactions, and operations.

Website-https://www.tradexa.in/

 Job Title                    : Campaign Manager.

Employment Type   : Full-time

Location                    : Pune

Total Exp Required  : 2-5 years

Industry                    : IT Industry, E- commerce. 

Job Functions           : Marketing, Sales, Promotions, Branding.


Roles & Responsibilities

  • Plan and execute all digital marketing campaigns; including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence with the help of regular campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimise user experience.
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


Requirements

  • Marketing or communication educational background
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
  • Communicate with clients on day to day campaign requirements.
  • Provide monthly reports on pacing and performance.
  • Knowledge of 3rd party Ad Tags, HTML, JS, experience on platforms like DV360, TTD, Centro.
  • Experience in optimising landing pages and user funnels 
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Google AdWords, WebTrends, SimilarWeb, SocialSprout)
  • Experience in setting up and optimising Google Adwords campaigns
  • Strong analytical skills and data-driven thinking.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Experience: min 2 years in Campaign Management.


Desired Skills 

  • Digital Marketing
  • Google AdWords
  • SEM
  • SEO
  • Social Media Marketing


We Offer

  • Fast decision paths due to our flat herarchies
  • A challenging but growth-oriented work environment
  • We are hands-on and grow with the new challenges
  • Room to try things out and opportunities to be a pioneer in your field
  • Competitive salary packages
  • Flexible work timings
  • Opportunity to be part of a hi-tech and fast-growing organization that embraces diversity and values your personal contribution
  • Working directly with the CEO & Co-Founder







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